SynapSense® Expands Operations to Asia Pacific Region

Oct. 18, 2011, 8:00 p.m. EDT

Company Serving Growing Global Customer Base That Is Achieving Greater Energy Efficiency and Increased Savings in Data Centers Using SynapSense Technology

FOLSOM, Calif., Oct 18, 2011 (BUSINESS WIRE) -- SynapSense(R) Corporation, a leading provider of energy efficiency-focused data center infrastructure management (DCIM) solutions, today announced its expansion to the greater Asia Pacific region to meet strong global demand for the company's Data Center Optimization Platform.

As part of the expansion, SynapSense plans to open an office in Singapore that will serve as the company's Asia hub of operations. The Singapore office will focus on providing technical support to existing customers as well as sales support for potential new customers throughout the Asia Pacific region. SynapSense is also actively seeking strong candidates to expand its Asia team of project engineers, controls engineers and project managers.

SynapSense announced in July that a portion of $16 million in Series C round financing would be used to further expand operations globally. SynapSense technology has provided data center operators with unprecedented levels of visibility, resiliency and energy optimization in more than 25 different vertical market segments in industries including finance, technology, healthcare, defense, aerospace and utilities.

"SynapSense solutions are being rapidly adopted worldwide by leading data center operators seeking to optimize their energy efficiency, and our expansion to Asia will help us better support our growing list of customers and meet the surging demand for our technology in the region," said Peter Van Deventer, CEO of SynapSense.

At the core of the SynapSense Data Center Optimization Platform is the company's industry-leading Active Control(TM) solution that optimizes data center efficiency by continuously aligning cooling capacity with IT load. This unique approach to control optimizes cooling capacity and saves customers up to 50 percent of cooling costs, delivering a significant and verifiable return on investment for customers.

Also today in Singapore, Van Deventer will speak on a panel at the Data Center Dynamics Conference on the subject of "Reconfiguring Your Data Center Infrastructure to Better Adapt to the Changing Requirements of Your Business." In addition, Ray Pfeifer, SynapSense Corporate Executive Vice President, will present a case study on raised floor cooling optimization and the benefits associated with manual and automated control schemes.

The SynapSense Data Center Optimization Platform has been deployed worldwide in data centers operated by leading companies from Wall Street to Silicon Valley and has a rapidly growing customer base in Asia Pacific and Europe. SynapSense has also recently been named to the 2011 Global Clean Tech 100, the AlwaysOn 2011 GoingGreen Global 200 Top Private Companies and a 2011 California Clean Technology "Game Changer."

About SynapSense

SynapSense is a leading provider of energy efficiency-focused data center infrastructure management (DCIM) solutions. SynapSense offers the most advanced Data Center Optimization Platform that delivers unparalleled visibility, resiliency and energy efficiency in the world's leading data centers. For more information, visit www.SynapSense.com .

SOURCE: SynapSense Corporation

        SynapSense Corporation 
        Patricia Nealon, 916-549-8574 
        pnealon@synapsense.com 

        or 

        Francisco Group for SynapSense 
        Daniel Francisco, 916-812-8814 
        dan@franciscogrp.com